Sunday, February 27, 2011

Its About That Time...Things Get A Little Busy

I don't know where the month has gone, let alone my past years at Scranton. With time flying by, I am also as busy as ever. I am going to be juggling school, work, interning and everything in between. However, I know all the hard work will pay off. In Ad Decision Making we are making progress on the Eastern Scranton Business Association. We handed in our last assignment on brand character analysis. We hope to help the ESBA with their goals. My team believes by using our class we will be able to help them receive more members and keep them. I was thinking of a simple example such as if I wanted to start an organization on campus what would I need to do, how would I go about it, what would I want it to stand for. With that simple thought I was able to think of ESBA in that way, but in a larger scale of course. Sometimes thinking of a smaller example can help expand a larger one. A lot of my time this week will be focused around JCPenney and our campaign it is that busy time of the semester for our team to come together and be together till were almost sick of each other! It needs to be done and I know we will succeed. With that I still need to focus on my internship this week and job hunting. My interview in NYC went very well on Friday, since I received a job offer! Very exciting news to hear after a long hard working day. As for now I am trying to manage my time and keep my sanity this week!

Sunday, February 13, 2011

Last Few College Courses

Starting the semester with 3 classes my senior year is a great feeling. I know I will be able to really focus on my courses and also have some free time. Advertising Decision Making will help brush up on skills throughout my Advertising courses. Being 1 of the 2 seniors in the class, makes me realize I am getting older and it really is my last semester. At the same time it is nice because the juniors at least in my group always ask advice on courses and applying for jobs. Our campaign for this semester is the Eastern Scranton Business Association. Gene who came to our class to speak to us about his ideas, was very open to letting our minds be as creative as we want. The organization needs some help and from everything I learned I know our class will be able to offer great assistance and get new members for the organization. It reminded me of my Intro to Advertising course and Scranton Tomorrow coming in. So I went back and reviewed my work and presentation to get my mind moving on this campaign. I have got some ideas from being downtown this weekend and seeing the range of businesses the organization wants to attract. There needs to be a way that the Eastern Scranton Business Association can become a smaller version of the Scranton Chamber of Commerce. I have been on the web-site for the Chamber of Commerce and it is more advanced than the ESBA. However, that does not mean that we can't implement some of their ideas to work for the ESBA. I have more research to conduct and work with my team. Everyone on my team has begun to do research and gets along very well. What's next? Continuing to work on this campaign and along with Advertising Competition I will be very busy!