Almost Spring Break

Today in class we talked about the creative strategy for a campaign to be successful. Towards the end of the class we watched some advertisments. The one was T-Mobile, and they created a some what flash mob type of commercial, which I found very entertaining and creative. Another one showed how creating advertisments takes time and a few takes, to a Diet Coke commerical with Michael J Fox climbing out of a building, and dodging cars to get to a vending machines. I promise I have a point to this. From those commercials I thought of the ESBA and what if we had to create a commercial for them. I would want it to be entertaining like the T-Mobile commercial, show hard work like the seltzer commercial and show determination, but have a bit of humor in it like Michael J. Fox's scences. In order to camptivate and audience you need to be entertaining, informative, and have a little humor sometimes depending on the advertismentes objectives. The ESBA needs to show that they are changing and heading toward a new "entertaining, informative and fun future." For here on out, the end is coming closer and closer, not just for the semester but for my college career as of now. In this time I am just trying to go day by day enjoying myself , but yet accomplishing all I need to graduate.

Another Week

Every time I write a journal I can't believe all that has gone by already. I feel I write it in my journal then sooner or later. The ESBA has started to remind of a campus club and thinking about it in that way. I figured it might be best to start from the ground up. We have to start to think what is it the the organization really wants. We have come up with ideas knowing they want to keep the ESBA, gain new members and figure out the best way to advertise this organization to best benefit themselves and others in the local community of Eastern Scranton. My group has been doing very well working together and stay on top of our work. I recently worked on an advertisement for my Dad. He is the head manager of the Woodbridge Parks Department, and has to work on planning events as well. He let me design the poster/paper size docuement that will be sent out to over 15,000 people, so I am excited about that. It had to go through of course Woodbridge's PR etc, but it got the OK. The advertisement was for a Big Wheels Day, where army trucks, work trucks, police vehciles etc are in the mall parking lot and it is a half day event for family fun. That got me thinking, that I created a simple, but catchy advertisement...why not do the same for ESBA. Lately a lot of my other work has started to make new ideas come into my mind especially for the creatives. As for now I remain insanely busy, stretching myself very thin. So what's next? Just to survive the next two weeks would be nice!