Today in class we talked about the creative strategy for a campaign to be successful. Towards the end of the class we watched some advertisments. The one was T-Mobile, and they created a some what flash mob type of commercial, which I found very entertaining and creative. Another one showed how creating advertisments takes time and a few takes, to a Diet Coke commerical with Michael J Fox climbing out of a building, and dodging cars to get to a vending machines. I promise I have a point to this. From those commercials I thought of the ESBA and what if we had to create a commercial for them. I would want it to be entertaining like the T-Mobile commercial, show hard work like the seltzer commercial and show determination, but have a bit of humor in it like Michael J. Fox's scences. In order to camptivate and audience you need to be entertaining, informative, and have a little humor sometimes depending on the advertismentes objectives. The ESBA needs to show that they are changing and heading toward a new "entertaining, informative and fun future." For here on out, the end is coming closer and closer, not just for the semester but for my college career as of now. In this time I am just trying to go day by day enjoying myself , but yet accomplishing all I need to graduate.
No comments:
Post a Comment